Facebook Ads Case Study
How we took a Pool Business Running on Referrals Alone,
And turned it into a $60k Per Month Business in 30 days…
Are you ready to put your Facebook & Google ads in the hands of a team that knows what they’re doing?
My team and I recently had the privilege of working with a local pool service company. They had built a strong reputation in their community and through referrals and word-of-mouth.
While the company had authority locally, growth had slowed.
They had no predictable way to generate new leads and had never relied on paid advertising before.
When we first started working together, they were relying 100% on organic leads.
No ads. No system. No scalability.
In Just 30 days we turned that business around, from just referrrals,
to $20,000 new monthly revenues from $1K in ad spend!
This turned their referral only business into a predictable, high-ticket lead machine, setting them on the path of a $60K Per Month business.
I don’t know about you, but that’s a pretty good ROI for a pool service company!!
I’m about to walk you through exactly how it was done.
Facebook Ad Campaign
Placements
Here we determine what to include or exclude. For example Reels have a high conversion for certain types of products and require specific creative. It is also important to test Instagram vs Facebook and IOS vs Android.
Optimizations:
Facebook goes through phases where it will give preferential treatment/results to certain campaign objectives – we leverage some of these optimization pockets to their brand's advantage
Tracking, Audience and pixel heath:
We install and test the pixel so data and specific metrics can be used to improve results as we run ads. We install and test the CAPI setup, aggregated event measurements and audience setup, so we collect valuable data to ensure the best results possible.
Key Metrics
We review the key performance metrics daily, such as CTR, CPC, Frequency, CPM, Conversion Rate. We are looking for ways to continually improve opportunities with their creative.
Missed Opportunities:
Before running any ads, we look for potential opportunities the brand can leverage. This includes:
Audiences or messaging that could be used.
Existing social proof, such as reviews or posts in the feed, that could be powerful assets to boost credibility and conversions.
Following the audit, the final step before going live with any campaign rollouts was to do a full “secret shop” of the user experience to ensure the funnel or landing page and buyer journey was ready for conversions.
In our initial findings for this we discovered that the brand used a lot of technical language in their website (which typically doesn’t lend well to direct response copy writing). This slight change improved the website conversion rate by 10% with just a few minor tweaks.
The Objective
We were asked to bring in consistent new clients, more booked jobs, and more revenue while keeping the lead cost under $100 per lead, for their higher ticket service price. We recognized the large importance of structure, and building a warm re-targeting audience that could later be tapped into for even more conversions, and a higher return on investment.
Audiences
The brand would need to run all audiences under specific offers, with defined structure. Our first strategy was to effectively structure campaigns and split ads between cold and warm audiences effectively. An defined structure can have a huge impact on results as you remove the impact of duplicated audiences competing for the same space.
Audiences can become fatigued, along with creative, which is why the structure needs to permit fine tuning, and evergreen content along the funnel. What this means is that audiences should not see the same creative over and over again.
Creative
It was critical to use the valuable content built over years of engagement with the brand. Historical data can contain gold nuggets of truth, everything from the best performing posts to the most engaging content.
The content holding the most value had large amounts of social proof (comments and shares), and that we used in new ads, which allowed us to bring in leads at much lower cost than their competitors.
Want these results in your business?
Book a call below.
In just 30 days a 32X return on ad spend...
What we did:
Launched targeted Facebook campaigns for the right neighborhoods
Crafted offer-driven messaging that resonated with local homeowners
Optimized campaigns daily to kill underperformers and scale winners.
30 Days- Facebook Ad Results
What Makes Convert Cove Marketing Different?
Focused Attention: dedicated support and a custom strategy designed to hit your specific business goals, no cookie-cutter solutions that make you blend into the competition.
Understanding: Our thorough onboarding digs into your brand, customer pain points, unique advantages, and growth goals, so we craft strategies tailored just for you.
Targeted Growth: We work hard to reach your ideal customers by optimizing your ads, copy, and creatives while expanding your email list to scale your business effectively.
Transparent Reporting: You’ll get updates on your ad performance and spending, so you always know exactly how your marketing is driving you towards your business goals.
Proven, Results Driven Strategy: Expert guidance that stretches your ad dollars further and drives your business growth.
Copyright © 2020-2026. Covert Cove Marketing. All Rights Reserved.